Unless your physiotherapy website has traffic landing on it every day, no matter how well designed it is, there will be no positive impact on your business. As the digital marketing experts at www.slinkydigital.com.au explain, there is a way to generate traffic that is almost instantaneous in terms of results and that is online paid advertising and in particular Google Ads.
Apart from the instant traffic, Google Ads has many other benefits which include the volume of traffic it can generate, it attracts traffic from multiple online sources, and you are able to set up campaigns that fit perfectly within the budget you have available for digital marketing.
However, as with any kind of digital marketing, there are right ways and wrong ways in which you can set up and run a Google Ads campaign. The downside of doing it the wrong way is that your return on your investment is minimised, but if you do it the right way, the results, and that ROI, can be maximised.
To help you understand how a Google Ads campaign can be optimised, here are 5 simple tips which you can apply to a Google Ads campaign that improves the results and the returns.
#1 Research Your Competition
They say imitation is the sincerest form of flattery, but instead of imitating and flattering your competition, you should seek to beat them. By that, we mean researching what sorts of ads your local competition is running and then creating ads that utilise the best elements of those ads. Obviously do not copy them exactly but seek to emulate them and improve upon them.